11/7/2022 0 Comments Liftoff simulator alternative![]() Target Android, iOS, or Amazon App store users.Īllows selecting device types, but also device models. Reach your potential players if they’ve shown interest in something related to your game.įor example, you can find people who’ve purchased games in the past. You can test different game ad variations for different user groups. Target users by country, city, or area where your game is available to download.įind your target audience by age, gender, and other demographics. One of the main reasons for this are its superior targeting options that include: ![]() This network remains among the leaders in mobile game advertising year after year, even though Facebook has moved down one place in H2 2020. Moreover, it allows you to run CPI and CPM campaigns.īasically, if you are using video ads to monetize your game, you have to try this platform. Of course, you can use other ad formats like banners or interstitial ads as well. One of the key features of this network is that it can target users interested in a certain game type.Īnother factor that makes UnityAds so successful is its focus on native video advertising. Since the Unity Ads network specializes in mobile game advertising, it comes as no surprise that it ranks this high in retaining game users. This happened after it became the global power rank leader in Hyper-Casual and Arcade games retention, and reached top positions in other game genres. Unity Ads experienced a significant increase in scale. On the genre level, Unity Ads held the #1 spot in the power rankings for Hyper Casual, Arcade, Puzzle, and Word it ranked #2 in Action, Adventure, Card, Simulation, and Sports. Since the last Performance Index, Unity Ads have surpassed Facebook and became a leader in the so-called Gaming Triopoly (Unity Ads, AppLovin, ironSource). Choosing the right ad format helps game advertisers to monetize games most effectively and retain the right users. When it comes to in-app advertising, Google supports all the main app formats: banner ads, interstitial ads, native ads, and rewarded ads. Meanwhile, in App Campaigns, Google automatically adjusts targeting and bidding to get maximum value from each install.įurthermore, Google allows you to choose between bidding strategies based on the number of installs, in-app actions, and driving in-app action value. Generally, with Google Ads, you can target users by location, language, mobile platform, operating system, interests, topics, and other criteria. Using Google’s App Campaigns, game ads can appear across all Google’s properties: Google Play, Google Display Network, Google Search, YouTube, AdMob, at their search partners, and in other apps. With the tech giant’s focus being on App Campaigns tool, constant updates, and machine learning, it obviously manages to reach the right users. Just like in the previous edition, Google Ads ranked #1 when it comes to retaining users. If you’re looking to acquire loyal gamers at scale, these are currently the top ad networks you should advertise your game on. Top 15 Game Ad Networks: The Retention Index We also cover the fastest-growing networks, as well as those best for retargeting users.įor non-gaming apps, check out our article on top ad networks to acquire app users.ĭata source: the most recent AppsFlyer Performance Index for H2 2020, (580 media sources, 29 billion installs, and over 16,000 apps analyzed). The networks are separated into three different categories based on the observed KPIs: retention rates, in-app purchases, and ad monetization. The most precious users for your game are the ones that are engaged, loyal, and monetizable.įor this reason, we’ve listed the top 15 game ad networks for acquiring players. The IAA Index Global Power Ranking: Social Casino GamesĪs a game publisher, you have to know which ad networks are the best choice for your user acquisition campaigns.įinding valuable users for your mobile game can be a difficult task.The IAA Index Global Power Ranking: Mid-Core Games. ![]()
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